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NMX was buzzing this week – here’s our recap
As you probably know, a few of our teammates were in Las Vegas earlier this week for the NMX (New Media Expo) conference. We sure had a great time hanging out in the Expo Hall and meeting tons of great...
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How Marketing Teams Can Take Advantage of Big Data
You’ve probably been reading a lot about Big Data lately, especially about the crippling volume of online conversations that has maxed out marketers’ attention spans. Still, the concept feels a bit...
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Use Social Intelligence to Increase Marketing Efficiency in the Financial...
Social banking is becoming a reality with each innovation that hits the financial services industry: the Commonwealth Bank of Australia already pushed forward its mobile banking app that helps users...
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New in the VU: All-New Reports in uberVU 2.0
Our product and engineering teams have been hard at work over the past few months, and today, we’re excited to release the latest results: reports in uberVU 2.0 – revamped, redesigned and better than...
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4 Surprising Social Stats from Super Bowl 2013
At uberVU, we’re always looking to use our tool’s data analysis to provide fresh insights to big events. So while others may focus on the ads, we turned our attention to the game, the teams and the...
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Twitter, will you be my Valentine?
Ahhhh… Valentine’s Day… A holiday for lovers, couples, or – as some like to call it – Singles Awareness Day. It’s a day where we all flock to social media to share photos of flowers we’ve received, tag...
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Social Data for Movie Studios: Keep the Show Going with Intelligent Monitoring
Movies have always been the best media products at getting people talking. Whether it’s the controversy of a great book getting screened for the first time, a respected director working on their latest...
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Which Social Media Statistic was the best at predicting Oscar winners?
Being the data-obsessed social marketers we are, we tracked Oscar nominees in the uberVU dashboard for a month prior to the event. Our question: which social media metric was the best predictor of the...
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Social Media Face Off: Which Car Brand Drives the Most Social Activity?
Once again, it’s time for us to check out what 2 big brands are up to in social media – and see who’d win in a fight! This week’s Social Media Face Off pits two car brands – Audi and Toyota – against...
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Social Media Face Off: Lands’ End vs. L.L. Bean
Two of the nation’s classic retailers, both with an emphasis on outdoors-appropriate attire go head-to-head in this week’s Social Media Face Off: L.L. Bean and Lands’ End. Both brands are developing a...
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Social Media Face Off: Duracell vs. Energizer
In this week’s Social Media Face Off, we square off two of the most recognizable battery brands on the market, Duracell and Energizer. The brands have similar marketing strategies with Duracell...
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Social Media Face Off: Jose Cuervo vs. Patrón
To better prepare for the upcoming drinking day holiday of Cinco de Mayo we’ve decided to match up two of the most recognizable brands of tequila, Jose Cuervo and Patrón to see which brand is mixing...
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Social Media Face Off: ELLE vs. Vogue
In this week’s Social Media Face Off we decided to put two of the world’s top fashion magazines head-to-head. ELLE and Vogue are both staples in the fashion industry— and hair salons— across the globe,...
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Social Media Face Off: Expedia vs. Priceline
Can you feel that? Summer is coming. With Memorial Day right around the corner and summer travel plans on the brain, this week’s Social Media Face Off is a battle between two of the largest travel...
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Social Media Face Off: Home Depot vs. Lowe’s
While some people are hitting the beach this Memorial Day others are using the long weekend to finally get to those projects around the house that they’ve been putting off. If you’re not sure where to...
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Social Media Face Off: Michael Kors vs. Marc Jacobs
In this week’s Social Media Face Off we’re putting two of the biggest American fashion designers—Michael Kors and Marc Jacobs—head-to-head. Each designer’s label is known around the world for high-end...
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Social Media Face Off: Mastercard vs. Visa
Summer plans can be expensive. While you’re charging that beach getaway or those margaritas, the brands behind your favorite credit card are constantly battling to earn a spot in your wallet. But who’s...
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Social Media Face Off: McDonald’s vs. Burger King
Here at uberVU we’ve had some pretty epic disagreements over where to get the best french fries. Since it looks like we’ll never agree on a winner in that battle, we decided to see how our two favorite...
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Social Media Face Off: AT&T vs. Verizon vs. Sprint
When it comes to wireless service providers there are three main market leaders to choose from: AT&T, Verizon and Sprint. Like most consumers you probably make your choice based on rates and...
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Social Media Face Off: Herbal Essences vs. Pantene
Two of the most popular hair care brands—Herbal Essences and Pantene—promise the same thing: shiny, healthy hair. While we don’t doubt either brand’s power in the shower we’re much more interested in...
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